Augustwolf / The idea
Many disciplines.
One continuing exploration.
The tools and the assignments have changed many times over. The purpose has not.
01 The central idea
They were never separate careers.
Music, business, philanthropy, museum design, film, media, technology and communication have never been separate careers here.
They are parts of the same continuing exploration. A person who has spent a life making things does not become somebody else when the medium changes — the questions carry over, and so do the instincts. What was learned getting a song to work turns out to apply to an exhibition. What was learned in a boardroom turns out to apply to a cut.
The usual advice is to pick one. Specialise, go deep, become the person who does that particular thing. It is sensible advice and it produces a great deal of competent work.
It also assumes the disciplines are strangers to each other. They are not. Every one of them is a way of taking something true and complicated and getting it into somebody else’s head intact. Only the materials differ.
So this is not a list of jobs. It is one argument, made repeatedly, in eight different materials — and the through-line is easier to see across all eight than in any one of them.
The usual advice is to pick one. Specialise, go deep, become the person who does that particular thing. It is sensible advice and it produces a great deal of competent work.
It also assumes the disciplines are strangers to each other. They are not. Every one of them is a way of taking something true and complicated and getting it into somebody else’s head intact. Only the materials differ.
So this is not a list of jobs. It is one argument, made repeatedly, in eight different materials — and the through-line is easier to see across all eight than in any one of them.
01
Music
02
Business
03
Philanthropy
04
Museum Design
05
Film
06
Media
07
Technology
08
Communication
Bring value. Bring clarity.
And never lose the humanity.
02 The person behind the work
Still the studio.
Before the work, there was the curiosity.
Every producer, strategist and storyteller started somewhere else — usually somewhere smaller, and a great deal more curious. That boy holding the puppets is Plate I.
The instinct that makes a child take something apart to see how it works is the same one that makes an adult ask why a room is laid out the way it is. Most people are talked out of it.
Augustwolf carries that forward. Not as a title. As a way of paying attention.
Augustwolf carries that forward. Not as a title. As a way of paying attention.
Because ultimately, Augustwolf has never been defined by a particular medium.
It is defined by what the work leaves behind.
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© Augustwolf Productions
The work of Douglas Wolf Reid